The future of shopping is eCommerce. One can’t deny this fact. With each technological advancement, it will make its way to the largest economy pool among all business segments worldwide.
And why not? In 2021, eCommerce accounted for nearly 19% of retail sales, surpassing the $5.2 trillion economy worldwide.
Experts have predicted that these numbers will double by 2027, and then ECommerce will significantly boost the world economy.
Earlier, eCommerce was limited to only Flipkart, Amazon, Myntra, and Snapdeal, like big brands.
But with time, it has become a trade for local to global and small to large scale businesses. Millions of online stores sell various products in the same segment with different names.
However, looking at all these brands, their website, and their marketing strategies, you will find many silly pitfalls that sometimes backfire on their campaigns.
These brands know the right and quick solutions to fix those loopholes in time and stay in the competition.
But newcomer entrepreneurs who have just started their eCommerce portal might not find it easy to cope with such hindrances at this early stage.
Especially in 2023, when 5G have started its dominance and technology like AI, IoT, and ML are at their peak.
Here's a complete guide to the crucial eCommerce website success mantra for those seeking help at the beginning of their business journey.
If not entirely, optimizing these crucial factors into their strategy will help them get desirable eCommerce results.
8 essential eCommerce website success factors in 2023!
According to Google Search engine Results Page (SERP) optimization, having a clear, concise, and responsive website ends up in the top rank.
The reason is simple - a simple website makes surfing easier for users. It helps them understand the navigation mechanisms and ensure seamless browsing from the home page to payment gateway pages.
To ensure high-class website optimization, you can start with a legible and large enough font that users can read easily on any screen size.
The second is to focus on its responsiveness. Now, it's a dominating mobile world where people do most of their shopping and other work on their smartphones.
So ensure that your website fits any screen and gives users a seamless shopping experience without any hindrances.
A navigation system is the first thing a user notices upon landing on a website. If they can find what they are looking for with little effort, then the chances are higher that they will leave the website immediately.
So, a good eCommerce website that wishes to make an immediate impact must aim to make clear and straightforward navigation menu options that enable users to browse around the site easily.
Ask your developers to create a simple-to-understand and-use navigation system where users can easily surf without confusion. Also, make sure that links are visible and clickable.
Create Optimum Content Strategy
An advanced content strategy helps you determine how you want your brand to communicate with various groups of audiences across different platforms and channels. So, ensure you have a clear idea of your audience.
Once you define your audience and understand their needs regarding your service, start planning relevant content that will educate and be helpful to them.
Remember to create an action plan for your content marketing, including goals, targets, date ranges, metrics, and KPIs (key performance indicators).
Also, keep track of success stories and failures to learn and avoid making mistakes in the first place.
Search Engine Optimization (SEO)
SEO or Search Engine Optimization is a primary factor when preparing a result-oriented eCommerce strategy. SEO does many things, and helping your website rank first in search pages is one of many essential prospects of its offerings.
When search engine spiders crawl your eCommerce site, they grab all the vital information your page contains and define whether or not it matches search queries.
In contrast, it asks you to write unique yet relevant meta descriptions for your product pages to achieve this goal. These descriptions work like a guide as it helps Google define what precisely each of your page stands for.
Another vital SEO strategy is integrating keywords throughout your webpage's text. You can also create internal links between different pages on your site to improve your ranking further.
Implementing the right SEO strategy for your eCommerce business can increase traffic, ensure high-end engagement, and help to get a better ROI while keeping you at the top of SERP.
Ensure Easy Accessibility
Make sure that people can access your website easily. Include alternative text descriptions in images, captions, and headings.
Use Alt tags for image descriptions to make it search engine friendly. Provide accessible options for contact forms, subscription forms, etc. You drive traffic and revenue with less effort when you make your website easy to access.
Social Media Marketing
Ever wonder what marketers and brand owners would do without social media? Display ads, newspapers, hoardings, and poster campaigns, right? It would take them years to promote all their products within these forums, and the brand reach would squeeze into one or two regions.
Social media are indeed a blessing for eCommerce business owners. Why? Because it is quick, the reach is extensive, and communication with potential customers is effortless and direct.
Most importantly, it comes with enough product promotion options where a brand can promote its products quickly in a large spectrum audience with less cost than other campaigns.
If you still need to, start optimizing social media in your online store and utilize it to the fullest to get enough reach, traffic and engagement. You can hire a social media manager or execute to create and manage your social media channels.
High-quality Shipping Service
One of the most underrated yet impactful reasons behind Amazon and Flipkart's success is their top-notch shipping service offerings!
You must invest in robust packaging and quick delivery to ensure successful efforts, no matter how good a quality product you comprise or how cost-effective it will be.
No one likes to receive damaged products when shopping online. So it is your responsibility to streamline your shipping methods by using the right tools for tracking and partnering with the best courier and shipping companies to ensure quick, safe, and reliable deliverables.
High-end Customer Service
Customers are the ultimate boss of any business. Every strategy, every penny spend on campaigns, and product promotions are for only customers.
Well, customers are the ones who bring traffic, engagement, and revenue, so prioritizing them should be separate for any eCommerce business owner. The only way you could maintain high-class customer service is by staying transparent.
Enable a professional team of customer care people who can answer and guide your buyers and visitors about everything about your brand and products.
Ask them to maintain decency and communicate politely, which will help you maintain a solid and long-term bond with them.
Remember, a happy customer can bring ten more customers if they find your products and service helpful and valuable.
So this is a wrap-up regarding key factors for eCommerce websites in 2023. I hope you find it helpful and will apply it in your ECommerce business strategy for better results.
These well-known and highly impactful strategies have proven records of boosting any eCommerce business right from the beginning.
However, newcomers need help understanding and optimizing it correctly. In contrast, professional help here becomes inevitable.
We feature agile and proactive ECommerce experts ready to help you with the best possible eCommerce development company.
From website planning to development and marketing strategy, you will get all eCommerce services from us at your convenience and within a pocket-friendly budget.